Why some memories are truly golden

Does emotion beat logic? Got the ‘new’ Atari 2600+ coming in November. Basic graphics, old-skool sounds, but with a tsunami of nostalgia. Bought it in a heartbeat.

Even though part of me knows I’m daft, it’s easily shouted down by the noisy kid inside who wants a second crack at Christmas 1980. Logical me’s never gonna win this one.

In the rush for new, a lot of companies forget about the power of the past. But there’s a reason those memories are golden. You’re probably ready to pay over the knocker to experience those feelings all over again.

We’re already emotionally invested in our past, so in some ways it’s got to be an easier sell than buying new. So while you’re looking forward, maybe take a look back now and again and hit the nostalgia feels in your copy. It’s a great way to make a connection, or maybe even a re-connection, and tighten those bonds a little more closely again.